Akash leads marketing at Trillium Beverages with the responsibility of creating brand affinity, driving volumes, and building a culture for craft ciders in India with Thirsty Fox Cider. A marketing professional with over 20+ years of diverse experience, he led the Consumer Insights, Brand Communications and Marketing Capability functions at SABMiller India. In his prior role as a Consultant, he enjoyed launching new brands and revitalizing brands that had lost their ‘oomph’, thereby contributing to many success stories in the Indian F&B start-up space. Forever a student, Akash holds an MBA in Marketing and a bachelor’s degree in Science, an admirer of simplistic design, typography and bitter beers, he lives in Bangalore with his wife and two boys.