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Packaging trends in the wine and spirits industry

An insightful video on packaging trends from three very different perspectives of the value chain. Ideas and challenges of transferring personality to a brand, sustainable development and the association of weight with a premium feel, and future innovation.

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Mikko Koskinen
is one of the founders of acclaimed Kyrö Distillery and before his role on go to market strategy he led the creation of Kyrö brand and iconic packaging. His background is in engineering and design with focus on consumer experience.
Stefano Pistoni
Senior Business Development Manager at UPM Raflatac and a privileged spectator of the wine and spirits packaging design industry, from which I try to get inspired capturing trends and requirements to convey in the development of our sustainable labeling solutions. I am in charge of the development of business opportunities, promoting our brand and materials, supporting and educating the value chain.
Natasha Samek
Tash heads up strategy at Butterfly Cannon across a portfolio of premium global and start-up clients in food and drink, lifestyle and health & wellbeing.
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