From working in the vines to branding, from wine and spirits trading to packaging, I have been working with passion for nearly 20 years now in the Wine and Spirits sector.

Graduated in Psychology of Economic Behaviours with a PhD in Consumer Behavior and Neuromarketing. After an experience as researcher at the Marketing department of Ghent University and in Milan, she founded SenseCatch, a company specializing in the application of neuroscience and behavioral psychology to marketing and human empowerment, deals with research and consultancy by applying neuroscience and consumer psychology to the study of all touch points with the customer and of all forms of brand communication (packaging, advertising, website, interaction and environment) for the optimization of products and services and to ensure maximum emotional engagement of the consumers.